Not So Serious – art with a twinkle in its eye
Who says art has to be so serious?
Not So Serious is the Mini Match collection for those who want a bit more personality on their walls. Here, black-and-white art prints, quirky illustrations, humorous statements, and motifs that might make you look twice – and hopefully smile – come together.
The collection is part of Mini Match Black & White and brings together 24 carefully selected designs in black frames. The monochrome expression keeps it visually simple and stylish, while the motifs are allowed to provide all the unexpected elements.
Because even the most stylish home can have humor.
Black-and-white art prints with personality
Black and white can be minimalist, graphic, and elegant. But it certainly doesn't have to be boring.
In Not So Serious, we use the simple color scheme as a contrast to motifs that have plenty of personality. This creates an expression that is both graphic and playful – and makes the collection easy to combine with many different interior styles.
The black frames unify the different designs into one consistent universe, allowing illustrations, statements, and quirky details to stand out clearly.
Art that doesn't take itself too seriously
Not So Serious is created for those small moments where a motif hits just right.
Perhaps it reminds you of your friend. Your colleague. Your partner. Or maybe a little too much of yourself.
This very recognizability is an important part of the collection. The humorous art prints invite reaction and conversation, making it easy to find a design that feels personal.
It's art that doesn't need a long explanation. Sometimes a smile is enough.
A gift that says a little more
The best gift is often one that shows you know the recipient.
With its humorous motifs and quirky statements, Not So Serious is designed for exactly that. A small art print can become an inside joke, a loving hint, or simply the gift you couldn't resist buying when you saw it.
All designs come pre-framed in the Mini Match format of 17 × 23 cm, so the customer has a finished gift that is easy to take with them and ready to give.
Created for spontaneous purchases
Not So Serious has also been developed with retail in mind.
The compact format makes it possible to present many different designs in a limited space, while the humor and variety encourage customers to explore.
This is where Mini Match truly shines: the customer stops at one motif, discovers the next, and starts looking for the one that perfectly suits someone they know.
This makes the collection ideal for gift and impulse purchases in design shops, lifestyle stores, bookstores, museum shops, and interior stores, among others.
24 designs. Lots of personality.
Not So Serious consists of 24 curated black-and-white designs that together create a humorous universe with enough variety for different customers to find their own favorite.
Some designs speak loudly. Others require a second glance. Common to them is an expression that dares to be a little quirky and an idea that wall decor doesn't always have to be so solemn.
The graphic black-and-white expression and the consistent black frames also create a strong visual unity across the collection.
Black quality frames made of FSC®-certified wood
Behind the unpretentious expression still lies a focus on quality and materials.
The art prints are delivered pre-framed in black frames made of FSC®-certified European wood (FSC® C186933) and combined with high-quality paper. Mini Match is produced in Europe with a focus on design, materials, and quality.
The black frame is an important part of the Not So Serious universe. It emphasizes the graphic expression and creates calm around the different motifs – even when many designs are presented together.
Ready to go
No frame selection. No framing. No waiting time.
Not So Serious is delivered as a finished product, ready to be taken directly from the store. This supports Mini Match as a Grab & Go concept, where the path from "this is perfect for..." to purchase is as short as possible.
Not So Serious – because walls can also have humor
A home tells something about the people who live in it. And personality doesn't always have to come in the form of serious art and perfect compositions.
Sometimes it's precisely the quirky, unexpected, and humorous that makes a room personal.
Not So Serious is 24 small reminders not to take everything so seriously – framed, ready to hang, and even better to give as a gift.